Download 30 Minutes to Write a Marketing Plan (30 Minutes Series) by John Westwood PDF

By John Westwood

A part of a sequence of pocket courses aimed toward allowing the reader to benefit a brand new ability in precisely half-hour, this article provides a realistic consultant to the ins-and-outs of gaining knowledge of, getting ready and writing a advertising plan.

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Because of this, an update procedure should be included in the written plan. This may simply state ’This plan is to be revised every 12 months’. Certainly, all marketing plans should be updated on an annual basis. 59 30 Minutes to Write a Marketing Plan 60 6 PRESENTING THE PLAN, FOLLOW UP AND REVISION Once the plan is complete, it must be communicated to those who must agree to its implementation and to those who will actually implement it. A marketing plan is a sensitive and confidential document that would be of considerable interest to competitors.

The costs are primarily labour and materials. Gross profit When the cost of sales is removed from the turnover, the resulting figure is the gross profit. This gives a direct comparison between what the product can be sold for and what it costs to make. This ‘margin’ has to be sufficient to cover all the costs and overheads incurred in running the business. Other costs These would include distribution costs, administration and operating expenses such as the cost of running the sales and marketing department, together with advertising and promotional costs.

34 Distribution, Promotion and Budget Distributors In consumer goods industries, distributors could be retailers, wholesalers or even companies who sell to wholesalers. For industrial goods, it is not customary to use wholesale/retail outlets in the same way. Direct sales to customers make up a higher proportion of sales than with consumer goods, but the use of agents and distributors is widespread. A distributor takes over the selling role of the manufacturer and often has its own sales force to deal with customers.

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