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By R. Jean Savard, Rejean Savard

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Read or Download Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat PDF

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Additional info for Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat

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Quelle est la part du « moi » dans les discours promarketing? 1. 5. Le canal « Personne n'en parle... » Où et quand parle-t-on de marketing dans l'univers professionnel? Rarement, et dans des circonstances confidentielles. Les congrès professionnels, qui constituent une sorte de pouls de la 47 profession, n'ont jamais abordé ce thème, si ce n'est lors du congrès annuel de l'abf consacré il y a dix ans à l'image de marque des bibliothèques1. 2 « Sauf une... » Si les publications professionnelles en font peu état, peu de ténors de la profession en font publiquement usage.

If we were not willing to readjust and reorganize our services the library would soon turn into a museum. Many libraries have indeed, in a short time, changed their way of working and thinking. The picture of public libraries today is somewhat different than that of only a decade ago, when nobody would have thought it possible that the public library could have a leading position in the local government using Internet and making web-sites - while the Town Hall limps behind. 33 Table 1 - Running costs for Nordic Public Libraries (1995) 500 400 300 8 200 • • • 0 • Finland Norway Denmark Sweden Iceland 100 0 Table 2 - Acquisitions - books and other media for Nordic Public Libraries (1995) 80" « 60 40 20 <3\ m σν I i/ j\ S/s A ** • • • 0 Finland Norway Denmark Sweden • Iceland m Table 3 - Lending per inhabitant for Nordic Public Libraries (1995) 20 "I a - 9 - £ 10 34 5 Finland • Norway • Denmark El Sweden • Iceland As a library manager I have often asked myself if all these new possibilities and challenges have influenced our attitudes and our way of marketing the library services.

Bilan et conclusion Les résultats confirment ce que nous soupçonnions mais qui n'avait jamais été vérifié concrètement sur le terrain. Ils précisent également la dynamique reliée à la perception du marketing en bibliothéconomie / sciences de l'information, dynamique que nous ne pouvons séparer de la relation ambiguë qu'entretiennent les bibliothécaires avec le marketing. Ainsi, ces résultats confirment indubitablement que le marketing fait l'objet d'un intérêt considérable de la part des bibliothécaires canadiens.

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