Download Advances in Advertising Research, Volume 2 by Shintaro Okazaki PDF

By Shintaro Okazaki

Advances in advertisements study sequence are released every year by means of the ecu advertisements Academy (EAA). This quantity grew out of study papers provided on the ninth ICORIA (International convention on study in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The convention concerned advertisements, communique, and advertising students positioned around the world, thereby environment an instance of range and plurality in our ICORIA neighborhood. The objective of this publication is breaking new floor in either idea and perform. each one bankruptcy attempts to make clear demanding issues and provide insights which are enormous worth for advancing our wisdom.

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Extra resources for Advances in Advertising Research, Volume 2

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983. Cowley, E. & Barron, C. (2008) “When product placement goes wrong – The effects of program liking and placement prominence”, in: Journal of Advertising, 37(1), 89-98. d’Astous, A. & Chartier, F. (2000) “A study of factors affecting consumer evaluations and memory of product placement in movies”, in: Journal of Current Issues and Research in Advertising, 22(2), 31-40. 32 Van Vaerenbergh, Van de Sompel, Van Loock and Vermeir Debruyne, B. (2007), “Hiphopmarketing is bling bling”, in: Bizz, March 2007, 30-31.

Thomas, S. & Baeyens, F. (2001), “Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning”, in: Psychological Bulletin, 127(6), 853-869. M. B. (2001) “Stay tuned - We will be back right after these messages: Need to evaluate moderates the transfer of irritation in advertising”, in: Journal of Advertising, 30(3), 15-25. Ferraro, R. J. (2000) “Brand appearances on prime-time television”, in: Journal of Current Issues and Research in Advertising, 22(2), 1-15.

7 References Auty, S. & Lewis, C. (2004). Exploring children’s choices: The reminder effect of product placement. Psychology & Marketing, Vol. 21, No. 9, 699-716. Balasubramanian, S. (1994). Beyond advertising and publicity: hybrid messages and public policy issues. Journal of Advertising, Vol. 23, No. 4, 29-46. Beirne, M. (2008). Study: Gamers respond to ads. Brandweek, Vol. 49, No. 32. com/bw/content_display/news-andfeatures/digital/e3ibd93dba87a9330a3ed295b7ba76e8e25. [Accessed 19 June 2009].

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