By Irvine Clarke
There are various demanding situations dealing with enterprises this present day as they contain digital advertising equipment into their process. Advances in digital advertising and marketing examines those demanding situations inside of 3 significant subject matters: the worldwide setting, the strategic/technolo
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The overall impact of the Web site reinforces Tiffany’s reputation as a prestigious high-quality retailer. Second, firms should ensure there is sustained buzz about the firm’s presence. Many online firms use banner advertisements, pop-up windows, and mass e-mails to promote their products. Advertising directly confers brand and product information to consumers, and it serves to increase consumers’ awareness and knowledge of a particular brand (Vakratsas & Ambler, 1999). High levels of advertising expenditures send a strong signal about a firm’s commitment to quality (Shapiro, 1983).
O’Grady, E. (2003). The ever-shifting Internet population. The Pew Internet and American Life Project. C. (1997). Web sites of the Fortune 500 companies: Facing customers through home pages. Information and Management, 31(6), 335-345. J. (2002). When Web pages influence choice: Effects of visual primes on experts and novices. Journal of Consumer Research, 29(2), 235-245. P. (2003). E-purchasing: Profiles of adopters and nonadopters. Industrial Marketing Management, 32(3), 227-233. Modahl, M.
Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. TEAM LinG - Live, Informative, Non-cost and Genuine ! 38 Yeo & Chiam decisions, and what information do they need in making those decisions? com, a leading purveyor of wine and gourmet products, originally believed that its core customers were wine connoisseurs. A careful assessment of online data revealed that its best customers were wine novices. com significantly modified its Web site to deliver the features these less experienced consumers wanted–recommendations and educational content.