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11. a) Wann werden Vollerhebungen durchgefUhrt? b) Welche methodischen Probleme treten dabei auf? c) Nennen Sie ein Anwendungsbeispiel. AUSWAHLVERFAHREN 12. Erganzen Sie folgendes Schema: Auswahlverfahren I wahrscheinlichkeitstheoretisch gesicherte Verfahren uneingeschrankte Zufallsauswahl I bewuBte Auswahl - 31 13. a) Unterscheidet sich die Zufallsauswahl von der Auswahl aufs Geratewohl? D b) Inwiefern kann die systematische Auswahl als Zufalls- D c) FUr welche Anwendungsfalle wurden das auswahl angesehen werden?

C) Kann der unbewuBte InterviewereinfluB ausgeschaltet werden? D d) Erkennen Sie, abgesehen von Falscherfragen, weitere Hilfsmittel zur Ausschaltung von Falschungen? - 33 - KORRELATIONSANALYSE 23. a) Welche Arten von Korrelation k6nnen unterschieden werden? Geben Sie je ein Beispiel. D b) Bedeutet ein fUr zwei (rnehrere) Variable errnittelter hoher Korrelationskoeffizient, daB ein sachlogischer Zusarnrnenhang zwischen den Variablen besteht? BEOBACHTUNG 24. a) Wie unterscheidet sich die Beobachtung von der Befragung?

173 - 205 Noelle-Neumann, Elisabeth, Probleme des Fragebogenaufbaus, in: Handbuch der Marktforschung, hrsg. v. Behrens, Karl Christian, 1. Halbband, Wiesbaden 1974, s. 243 - 253 Wilk-Ketels, Gudrun, Psychologische Probleme der Interview-Situation, in: Handbuch der Marktforschung, hrsg. v. Behrens, Karl Christian, 1. Halbband, Wiesbaden 1974, s. 225 - 236 Benad, Gunther, Interviewer-Organisation und Interviewer-Einsatz, in: Handbuch der Marktforschung, hrsg. v. Behrens, Karl Christian, 1. Halbband, Wiesbaden 1974, s.

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