By Stephen L. Stern, Chris Steininger
Author: Stephen L. Stern
Artist: Chris Steininger
Letterer: Chris Studabaker
Before Lord of the earrings, prior to Conan—there used to be BEOWULF! The Viking warrior needs to defeat the ogre Grendel and his vengeful mom earlier than dealing with the fire-breathing dragon that would spell his doom. This wonderful photograph novel captures the facility and majesty of the best sword and sorcery hero of all of them!
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Extra info for Beowulf: The Graphic Novel
When we couldn’t get beverage distributors to take an interest in us, we found other ways to get to the shelf—cheese distributors, corned beef distributors, charcoal distributors—until beverage distributors started paying attention. Once we got our first real distributor on board, we made the most of it. THERE’S ALWAYS APRIL. An entrepreneur has to constantly overcome disappointments and setbacks. In our first few years, we were turned down by stores, distributors, restaurants, investors—you name it.
Their costs are so much lower and their distribution so much better, we wouldn’t stand a chance. The problem with most great business ideas is they are a great idea for someone else, not you. So, why was Honest Tea different? What would keep industry incumbents from copying us or, at least, make them hesitate before doing so? Our position as the anti-Snapple created cognitive dissonance for those selling sugar-laden beverages. It is hard to market super-sweet and lightly sweetened drinks at the same time.
Anything that disrupts that routine is much more costly than you imagine. DON’T DABBLE. We obviously made mistakes with the tea bag line. On the other hand, we didn’t lose sight of the bottled-tea line, and that was what really mattered. With hindsight, we should have either stayed out of the tea bag business or spent more money to have someone who knew about production help us. GO SLOW. Entrepreneurs naturally want to grow fast and take advantage of every opportunity. ” Entrepreneurs (and academics) should think big and stretch boundaries.