By Vincenzo Morabito
This booklet provides and discusses the most strategic and organizational demanding situations posed via massive info and analytics in a way proper to either practitioners and students. the 1st a part of the booklet analyzes strategic matters in terms of the transforming into relevance of massive facts and analytics for aggressive virtue, that's additionally as a result of empowerment of actions similar to client profiling, marketplace segmentation, and improvement of recent product or service. precise attention can also be given to the strategic influence of huge facts and analytics on innovation in domain names corresponding to govt and schooling and to special Data-driven enterprise types. the second one a part of the publication addresses the influence of huge facts and analytics on administration and organisations, targeting demanding situations for governance, assessment, and alter administration, whereas the concluding half experiences actual examples of massive information and analytics innovation on the worldwide point. The textual content is supported through informative illustrations and case stories, in order that practitioners can use the publication as a toolbox to enhance knowing and make the most company possibilities relating to great info and analytics.
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Additional info for Big Data and Analytics: Strategic and Organizational Impacts
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Data can be generated by sensors integrated into anything we know, from garbage bins and bike wheels to water pipes and trafﬁc lights, combined with Artiﬁcial Intelligence (AI) technologies can form a network of self-managing city infrastructure. No wonder IBM, Microsoft and Cisco are all into the race of winning smart city pilot projects (Ratti 2014). It is the role of big data in designing these disruptive innovations that will transform the way we live. Do big companies have an advantage in this competitive space?
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