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By Thomas Donaldson, R. Edward Freeman

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Too often it is seen in terms of dollars and cents, rather than in terms of people. Business is a human activity, the way that those engaged in it express and develop themselves. Engaging in business should and could be a human and humanizing experience. That it is not for so many people is an indictment of business as it is practiced and is both a call and an opportunity for humanizing it. Business schools can and should take the lead in that project. 18 RICHARD T. DE GEORGE It is a historical accident that business schools, growing out of practical training schools, chose to emphasize the social sciences, rather than the humanities.

These are all possible alternatives to traditional business school education. If schools of business are located at universities, it should be for some reason attached to the nature of a university. That nature should infuse the business school, as well as every other part of the university. The business school should also contribute to the life of the university. It is extremely narrow-minded and shortsighted to consider business education apart from the university and apart from the nature of university education.

The opportunity exists for increased and direct integration of the humanities if a strong case can be made for the value of such a move.

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